Seiketsu Enterprise was established by the brother and sister team of Mdm. Vivien Leong Wood and Mr. Leong Kai Choh. Both of them have formed a seamless partnership over the years, with the brother managing external business operation, and the sister running internal administration. Mdm. Vivien Leong Wood is currently the chairman of the board who manages the company’s administration system. Under her guiding principle of ‘moving ahead with time’, the company’s operation and facilities have gradually been perfected. Her warm demeanor has also earned her the love and respect of colleagues and employees. Her brother Mr. Leong Kai Choh is the group’s CEO. Not only is he a man of great vision and determination, he also possesses exceptional knowledge about the market, which has enabled him to lead Seiketsu Enterprise over difficult terrains time and again. In business, he has always stood in the forefront fighting shoulder to shoulder together with his partners and is an excellent example of a man of his words. He received the e-Entrepreneur Excellence Award in 2005.
In Seiketsu Enterprise, everyone calls him respectfully ‘Leong Zong’, but he has always been modest and polite despite of his position. Mr. Leong is also a motivational speaker at the ‘psychology workshop’ organized by Peesluv Sdn Bhd, a subsidiary of Seiketsu Enterprise. Over the years, he has been to the United States, Taiwan and India among other places to pursue advanced psychology. While relentlessly improving his learning and knowledge, he benefits his business partners and members of the community by passing on his knowledge. He has said that one of his missions is to foster the next generation of leaders who possess a high level of spirituality and ethics.
From a rented office not more than 200 square feet, Seiketsu Enterprise was established on the 1st May 1987 as a single phased direct selling business. Without many resources available at the time, but with unyielding determination of the pioneers did the company come through the early tough years. In 1995, after realizing that the old business model does not benefit all of the participating partners, Seiketsu Enterprise transformed itself into a multi-phased direct selling business. Finally, after many years of marketing experience and adamant dedication of its staff, Seiketsu Enterprise is on track to becoming a successful business.
After experiencing the 1997 financial crisis, the pioneers managed to revitalize the business under the guideline of ‘WORKING HARD TOGETHER’ by uniting the strength and hearts of the company’s staff. Amidst global lay offs and bankruptcies, Seiketsu Enterprise not only did not pull back, but expand its business to develop new products for the market, turning crisis into opportunities. It is this ingenious and bold move that revived the company’s vitality in the following years.
From 1999 until now, Seiketsu Enterprise’s annual business performance have seen increases in performance year by year, constantly achieving new heights.
In 2005, Seiketsu invests millions of ringgit to set-up an office building in Ipoh. With its footings firmly established in Malaysia, Seiketsu Enterprise branches out to its first international subsidiary company in Singapore on October 2005, paving the road to becoming an international cooperation in the future.
Seiketsu has officially moved from its original headquarters to Wisma Seiketsu which costs RM15 million on 4th August, 2010. With 5-Star decoration, spacious interior and complete with organised departments. Seiketsu is now fully prepared to increase business performance that will be steadily rising and frequently creating new heights.
Economical Well Being
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